We implemented point-of-sale branding materials for Lucky Star to effectively showcase their new Chicken Liver canned food range. The key highlight of the campaign was the bold “Try Me, I’m New” messaging, designed to capture consumer attention and drive trial. Through strategic in-store branding, including shelf talkers, wobblers, and category banners, we ensured maximum visibility and engagement at key retail locations. This approach helped boost awareness, encourage product trial, and strengthen Lucky Star’s presence in the canned food category, ultimately driving sales and brand recognition.